What I Do

My work spans patient stories, editorial content, lifecycle marketing, and brand strategy, but the throughline is the same: I help organizations communicate complex ideas clearly, with intention and care. The strongest work builds trust first and scales from there.

Patient Stories & Testimonials

Patient stories that demonstrate real outcomes—building trust through clarity, honesty, and results.

Precision Meets Performance: The Method Behind Freddie Andersen’s NHL Comeback

Elite athletes live and work inside their bodies. They feel the smallest imbalance, the slightest hesitation, the instant a movement doesn’t land the way it should. From subtle warning signs to game-stopping injuries, they’re the first to know when their body is no longer giving them what they expect — or need.


But the unfortunate truth is that the hardest part isn’t always the injury itself — it’s everything that comes after.


From the moment something goes wrong, they’re pushed into a maz...

Lorraine’s Journey to Pain Relief: An ACDF Surgery Success Story - Commons Clinic

When Lorraine started experiencing nagging shoulder pain, she didn’t think much of it. But, as time went on, her symptoms intensified—she began having shooting pain down her arms and numbness in her hands.  As her condition worsened, she became increasingly worried about her health and started to fear the worst.  


Living in constant uncertainty, Lorraine found herself stressed and frustrated as the pain began to limit her daily activities, including exercise. Realizing she needed professional...

Ten Years of Back Pain Nearly Broke Him—Then Mark Rebuilt His Life - Commons Clinic

Mark’s life is a balancing act. As a television sports editor and father of two energetic young kids, his days are packed—but not always active. Long hours at a desk took a toll, and as far back as 2009, Mark began battling persistent back pain.


The first major back pain episode hit him hard, and at the worst possible time. Mid-flight, the pain struck so intensely that he could barely stand. That same evening, while attending a family dinner, the pain again became unbearable. He collapsed on...

Editorial & Thought Leadership

Good brands don’t advertise—they educate. Editorial content that builds trust by making complex topics clear, accurate, and useful.

Is Ambulatory Orthopedic Surgery Safe? Here's Everything You Need to Know. - Commons Clinic

When you think about orthopedic surgery, chances are you picture a hospital: long wait times, restless hospital nights, confusing discharge processes, and a general sense of overwhelm. Not long ago, even routine procedures required an overnight stay in the hospital. 


But that’s changing—quickly. Thanks to advancements in minimally invasive techniques and anesthesia, many orthopedic and spine surgeries can be done safely and efficiently in a single day, getting you back to the comfort of home...

Joint Replacement: 5 Essential Things Your Surgeon Wants You to Know - Commons Clinic

Arthritis pain can be debilitating. This dull, aching, and sometimes sharp pain is often accompanied by tenderness, swelling, and stiffness in major joints like the hip, knee, and shoulder. If you’re struggling with osteoarthritis and having difficulty with everyday activities, joint replacement surgery, also known as joint arthroplasty, may be a solution to eliminate pain and improve mobility. 


Joint replacement surgery is on the rise, with total knee and hip replacements now topping the lis...

Hidden Health Risks Your Annual Physical Won’t Catch | Preventive Care & Wellness

For many of us, the annual physical exam has come to feel more like a formality than a meaningful check-in on our actual health risks. Only about 7% of seemingly healthy adults actually complete one each year—and it’s not hard to understand why.¹


Consider this familiar scenario: you haven’t seen a primary care doctor in years. When you finally schedule a visit, you arrive with a few simple concerns—a mole that’s changed and nagging low back pain. No one examines the mole. No one checks your b...
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New year, no pain: Tips for an injury-free year

The new year is a time of resolutions, goal setting and getting back to a healthier lifestyle after the holidays. For many, the new year symbolizes a clean slate, full of promise for a happier, healthier version of you. That’s why so many of us start new fitness routines, invest in gym memberships and take up new sports or activities this time of year.

But, even with the best intentions, an injury can quickly derail your plans for the new year. Not all injuries are preventable, but so many are.

Social & Community Storytelling

Social content designed to deepen relationships and reinforce brand identity—not chase trends.